The Vintage 1979 - Social Media Management
The Vintage 1979 - Social Media Management
The Vintage 1979 - Social Media Management
As a Social Media Manager for The Vintage 1979, we developed content strategies that enhanced brand awareness and engagement. By creating visually cohesive reels and leveraging Instagram analytics, we increased viewership while maintaining the brand’s cozy, nostalgic aesthetic. Our initiatives, including interactive campaigns and seasonal content, fostered a deeper connection with the audience.
As a Social Media Manager for The Vintage 1979, we developed content strategies that enhanced brand awareness and engagement. By creating visually cohesive reels and leveraging Instagram analytics, we increased viewership while maintaining the brand’s cozy, nostalgic aesthetic. Our initiatives, including interactive campaigns and seasonal content, fostered a deeper connection with the audience.
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Client
The Vintage 1979
CAtegory
Cake Shop
ARTIST
Leon Tran
Product Duration
3 Months
REVIVING THE COMMUNITY
When we first started working with TheVintage1979, their Instagram account had an impressive 39k followers but was essentially dormant, with little to no engagement or activity. To breathe life back into the platform, we introduced a structured content plan, committing to a consistent posting schedule of one post per day. This included showcasing the shop's unique charm, highlighting freshly made cakes and drinks, and reintroducing the audience to what had changed since the account's last active days. Taking a hands-on approach, single-handedly recorded, edited, and scheduled reels and posts, while also planning engaging stories for events. To further demonstrate the shop’s versatility, we captured venue parties to spotlight the range of services offered. Though the initial numbers were modest, our efforts sparked noticeable growth: profile activity surged by 72% (+3,894), and profile visits increased by 69% (+3,815).
When we first started working with TheVintage1979, their Instagram account had an impressive 39k followers but was essentially dormant, with little to no engagement or activity. To breathe life back into the platform, we introduced a structured content plan, committing to a consistent posting schedule of one post per day. This included showcasing the shop's unique charm, highlighting freshly made cakes and drinks, and reintroducing the audience to what had changed since the account's last active days. Taking a hands-on approach, single-handedly recorded, edited, and scheduled reels and posts, while also planning engaging stories for events. To further demonstrate the shop’s versatility, we captured venue parties to spotlight the range of services offered. Though the initial numbers were modest, our efforts sparked noticeable growth: profile activity surged by 72% (+3,894), and profile visits increased by 69% (+3,815).
When we first started working with TheVintage1979, their Instagram account had an impressive 39k followers but was essentially dormant, with little to no engagement or activity. To breathe life back into the platform, we introduced a structured content plan, committing to a consistent posting schedule of one post per day. This included showcasing the shop's unique charm, highlighting freshly made cakes and drinks, and reintroducing the audience to what had changed since the account's last active days. Taking a hands-on approach, single-handedly recorded, edited, and scheduled reels and posts, while also planning engaging stories for events. To further demonstrate the shop’s versatility, we captured venue parties to spotlight the range of services offered. Though the initial numbers were modest, our efforts sparked noticeable growth: profile activity surged by 72% (+3,894), and profile visits increased by 69% (+3,815).
When we first started working with TheVintage1979, their Instagram account had an impressive 39k followers but was essentially dormant, with little to no engagement or activity. To breathe life back into the platform, we introduced a structured content plan, committing to a consistent posting schedule of one post per day. This included showcasing the shop's unique charm, highlighting freshly made cakes and drinks, and reintroducing the audience to what had changed since the account's last active days. Taking a hands-on approach, single-handedly recorded, edited, and scheduled reels and posts, while also planning engaging stories for events. To further demonstrate the shop’s versatility, we captured venue parties to spotlight the range of services offered. Though the initial numbers were modest, our efforts sparked noticeable growth: profile activity surged by 72% (+3,894), and profile visits increased by 69% (+3,815).
BUILDING LOYALTY
Building on the momentum of reviving the account, we shifted focus to strengthening relationships with TheVintage1979's existing customer base. Recognizing the importance of rewarding loyal patrons, spearheaded the implementation of a loyalty card program. This initiative was designed not only to encourage repeat visits but also to deepen the emotional connection between the brand and its community. The cards offered customers tangible rewards for their continued support, transforming casual visitors into devoted regulars. We ensured the program was seamlessly integrated into our marketing efforts, designing visually appealing reels and posts that showcased the benefits of the loyalty cards while maintaining the brand's cozy and inviting aesthetic. Stories and highlights were strategically planned to demonstrate how easy and rewarding it was to participate, featuring real customers redeeming their rewards. By making the loyalty program a cornerstone of our strategy, we helped foster a sense of exclusivity and appreciation, reinforcing the idea that TheVintage1979 wasn’t just a cafe—it was a community hub where regulars felt valued and new customers aspired to become a part of something special. This approach solidified trust and created a ripple effect of positive word-of-mouth, setting the stage for future growth.
Building on the momentum of reviving the account, we shifted focus to strengthening relationships with TheVintage1979's existing customer base. Recognizing the importance of rewarding loyal patrons, spearheaded the implementation of a loyalty card program. This initiative was designed not only to encourage repeat visits but also to deepen the emotional connection between the brand and its community. The cards offered customers tangible rewards for their continued support, transforming casual visitors into devoted regulars. We ensured the program was seamlessly integrated into our marketing efforts, designing visually appealing reels and posts that showcased the benefits of the loyalty cards while maintaining the brand's cozy and inviting aesthetic. Stories and highlights were strategically planned to demonstrate how easy and rewarding it was to participate, featuring real customers redeeming their rewards. By making the loyalty program a cornerstone of our strategy, we helped foster a sense of exclusivity and appreciation, reinforcing the idea that TheVintage1979 wasn’t just a cafe—it was a community hub where regulars felt valued and new customers aspired to become a part of something special. This approach solidified trust and created a ripple effect of positive word-of-mouth, setting the stage for future growth.
Building on the momentum of reviving the account, we shifted focus to strengthening relationships with TheVintage1979's existing customer base. Recognizing the importance of rewarding loyal patrons, spearheaded the implementation of a loyalty card program. This initiative was designed not only to encourage repeat visits but also to deepen the emotional connection between the brand and its community. The cards offered customers tangible rewards for their continued support, transforming casual visitors into devoted regulars. We ensured the program was seamlessly integrated into our marketing efforts, designing visually appealing reels and posts that showcased the benefits of the loyalty cards while maintaining the brand's cozy and inviting aesthetic. Stories and highlights were strategically planned to demonstrate how easy and rewarding it was to participate, featuring real customers redeeming their rewards. By making the loyalty program a cornerstone of our strategy, we helped foster a sense of exclusivity and appreciation, reinforcing the idea that TheVintage1979 wasn’t just a cafe—it was a community hub where regulars felt valued and new customers aspired to become a part of something special. This approach solidified trust and created a ripple effect of positive word-of-mouth, setting the stage for future growth.
Building on the momentum of reviving the account, we shifted focus to strengthening relationships with TheVintage1979's existing customer base. Recognizing the importance of rewarding loyal patrons, spearheaded the implementation of a loyalty card program. This initiative was designed not only to encourage repeat visits but also to deepen the emotional connection between the brand and its community. The cards offered customers tangible rewards for their continued support, transforming casual visitors into devoted regulars. We ensured the program was seamlessly integrated into our marketing efforts, designing visually appealing reels and posts that showcased the benefits of the loyalty cards while maintaining the brand's cozy and inviting aesthetic. Stories and highlights were strategically planned to demonstrate how easy and rewarding it was to participate, featuring real customers redeeming their rewards. By making the loyalty program a cornerstone of our strategy, we helped foster a sense of exclusivity and appreciation, reinforcing the idea that TheVintage1979 wasn’t just a cafe—it was a community hub where regulars felt valued and new customers aspired to become a part of something special. This approach solidified trust and created a ripple effect of positive word-of-mouth, setting the stage for future growth.
PROBLEMS
In the competitive world of AI and Web3 startups, making a strong impression is crucial. Many startups struggle with standing out, often appearing smaller and less credible than they truly are. This lack of visual impact can lead to missed opportunities and a lower level of trust from potential clients or investors.
In the competitive world of AI and Web3 startups, making a strong impression is crucial. Many startups struggle with standing out, often appearing smaller and less credible than they truly are. This lack of visual impact can lead to missed opportunities and a lower level of trust from potential clients or investors.
In the competitive world of AI and Web3 startups, making a strong impression is crucial. Many startups struggle with standing out, often appearing smaller and less credible than they truly are. This lack of visual impact can lead to missed opportunities and a lower level of trust from potential clients or investors.
In the competitive world of AI and Web3 startups, making a strong impression is crucial. Many startups struggle with standing out, often appearing smaller and less credible than they truly are. This lack of visual impact can lead to missed opportunities and a lower level of trust from potential clients or investors.
INFLUENCER CAMPAIGN
With the community reconnected and loyalty established, I turned my attention to scaling TheVintage1979’s reach and driving tangible business growth. To achieve this, I spearheaded an influencer campaign that leveraged partnerships to amplify the cafe’s visibility. This campaign proved to be a game-changer, with one video achieving an incredible 1.5 million views, resulting in a significant boost in sales.
Through consistent, strategic content creation, the account achieved impressive results during this phase: over 128,569 total views, a 39% increase in accounts reached (42,415), and an outstanding 3,000 interactions. Notably, the campaign attracted 2,407 new followers, further solidifying TheVintage1979’s online presence. The momentum carried over into overall profile performance, with activity surging by 369% (12,676 total) and profile visits skyrocketing by 341% (11,939 total).
This phase showcased the power of data-driven strategies combined with creative execution, turning TheVintage1979 into a thriving digital brand that not only captured attention but translated it into real-world success. By aligning innovative campaigns with audience insights, I was able to drive both online growth and significant increases in foot traffic and sales, positioning the cafe for continued expansion
With the community reconnected and loyalty established, I turned my attention to scaling TheVintage1979’s reach and driving tangible business growth. To achieve this, I spearheaded an influencer campaign that leveraged partnerships to amplify the cafe’s visibility. This campaign proved to be a game-changer, with one video achieving an incredible 1.5 million views, resulting in a significant boost in sales.
Through consistent, strategic content creation, the account achieved impressive results during this phase: over 128,569 total views, a 39% increase in accounts reached (42,415), and an outstanding 3,000 interactions. Notably, the campaign attracted 2,407 new followers, further solidifying TheVintage1979’s online presence. The momentum carried over into overall profile performance, with activity surging by 369% (12,676 total) and profile visits skyrocketing by 341% (11,939 total).
This phase showcased the power of data-driven strategies combined with creative execution, turning TheVintage1979 into a thriving digital brand that not only captured attention but translated it into real-world success. By aligning innovative campaigns with audience insights, I was able to drive both online growth and significant increases in foot traffic and sales, positioning the cafe for continued expansion
With the community reconnected and loyalty established, I turned my attention to scaling TheVintage1979’s reach and driving tangible business growth. To achieve this, I spearheaded an influencer campaign that leveraged partnerships to amplify the cafe’s visibility. This campaign proved to be a game-changer, with one video achieving an incredible 1.5 million views, resulting in a significant boost in sales.
Through consistent, strategic content creation, the account achieved impressive results during this phase: over 128,569 total views, a 39% increase in accounts reached (42,415), and an outstanding 3,000 interactions. Notably, the campaign attracted 2,407 new followers, further solidifying TheVintage1979’s online presence. The momentum carried over into overall profile performance, with activity surging by 369% (12,676 total) and profile visits skyrocketing by 341% (11,939 total).
This phase showcased the power of data-driven strategies combined with creative execution, turning TheVintage1979 into a thriving digital brand that not only captured attention but translated it into real-world success. By aligning innovative campaigns with audience insights, I was able to drive both online growth and significant increases in foot traffic and sales, positioning the cafe for continued expansion
With the community reconnected and loyalty established, I turned my attention to scaling TheVintage1979’s reach and driving tangible business growth. To achieve this, I spearheaded an influencer campaign that leveraged partnerships to amplify the cafe’s visibility. This campaign proved to be a game-changer, with one video achieving an incredible 1.5 million views, resulting in a significant boost in sales.
Through consistent, strategic content creation, the account achieved impressive results during this phase: over 128,569 total views, a 39% increase in accounts reached (42,415), and an outstanding 3,000 interactions. Notably, the campaign attracted 2,407 new followers, further solidifying TheVintage1979’s online presence. The momentum carried over into overall profile performance, with activity surging by 369% (12,676 total) and profile visits skyrocketing by 341% (11,939 total).
This phase showcased the power of data-driven strategies combined with creative execution, turning TheVintage1979 into a thriving digital brand that not only captured attention but translated it into real-world success. By aligning innovative campaigns with audience insights, I was able to drive both online growth and significant increases in foot traffic and sales, positioning the cafe for continued expansion
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What services do you offer as a design agency?
What industries do you specialize in?
Can you provide examples of your previous work?
Will you walk me through your design process?
What software and tools do you use for your designs?
How do you approach Client branding projects?
can I get support if I need help with your products?
What services do you offer as a design agency?
What industries do you specialize in?
Can you provide examples of your previous work?
Will you walk me through your design process?
What software and tools do you use for your designs?
How do you approach Client branding projects?
can I get support if I need help with your products?
What services do you offer as a design agency?
What industries do you specialize in?
Can you provide examples of your previous work?
Will you walk me through your design process?
What software and tools do you use for your designs?
How do you approach Client branding projects?
can I get support if I need help with your products?
What services do you offer as a design agency?
What industries do you specialize in?
Can you provide examples of your previous work?
Will you walk me through your design process?
What software and tools do you use for your designs?
How do you approach Client branding projects?
can I get support if I need help with your products?